ECAL has long been recognised as a world reference in terms of – amongst others – graphic design. Be it in designing books, catalogues, magazines or posters, typography or digital projects, ECAL students are able to embrace all fields of this discipline and to masterfully perform a wide variety of assignments. This success is largely based on a policy of workshops allowing them to learn from the best Swiss or international graphic designers directly on the school premises. The exhibition and book “ECAL Graphic Design” largely retraces projects conducted in the Bachelor Graphic Design and Master Art Direction courses over the past five years in the framework of these visits, but also of other courses which have contributed to the School’s reputation.