This is the first book from Form, a new type of global design platform organized by the design studio &Form. It transmits diverse values from around the world through various media, exhibitions, and educational activities, all from a design perspective.
Arata Maruyama, the representative of &Form, conducted a solo expedition based on his independent on-site research to interview and photograph the current state of Swiss visual communication design.
Focusing on Switzerland, #1 features the names of designers and educational institutions that live in small Swiss villages and towns but are making an impact on the world of design, and is suitable for unravelling “Swiss Design Today”. The names of designers and educational institutions that live in small Swiss villages and towns but are influencing the world of design are lined up.
The book explores the ideal shape of designers in the future, design education and their work-life balance, getting to the essence of design, which is not superficial or decorative, and exploring together how a better future can be created.
Printed in Japan